The first Global Summit APM 2023 Warm Up will debate digital health in the real world

The warm up event of the GS APM 5th edition will be held on May 11, at 8:30 a.m., at APM headquarters, in São Paulo.

Global Summit Telemedicine & Digital Health APM – the most relevant Latin America’s telemedicine and digital health, telehealth event, promoted by São Paulo Medical Association (APM), will have its 5th edition on November 20-22, at Frei Caneca Convention Center in the capital of São Paulo – will hold the first 2023 Warm Up next May 11th, at 8:30 a.m., at São Paulo Medical Association (APM), in the capital of São Paulo. The meeting topic will be “Digital Health in the Real world.”

This preliminary seminar for the Global Summit APM 5th edition is free and intends to bring experiences and insights on many and relevant digital health topics aiming to disseminate knowledge and drive discussion that may be of interest for GS APM 2023 congress participants and speakers.

“The Warm Up is a great opportunity to learn, expand knowledge and be up-to-date with renowned speakers from the digital health ecosystem about the sector’s trends and news,” explains neurologist and chairman of the Global Summit Telemedicine & Digital Health APM, Jefferson Gomes Fernandes.

For him, this Global Summit APM warm up also allows for networking between digital health professionals, from varying industries, organizations, enterprises and entities, and those who are independent.  Global Summit Warm ups are also a great opportunity for visibility and interaction for healthtechs. “The pandemic boomed exponentially the practice of digital health, telemedicine and telehealth in the real world, the idea is to show a little of the path we’ve walked and of what’s to come. This is one of the reasons to choose this topic for the meeting,” points out Fernandes.

Speakers

The first 2023 Warm Up will have Fernandes as moderator and the following speakers:

  • Antonio Carlos Endrigo, APM Chief Information (IT) Officer and co-chairman of Global Summit chairman APM, who will talk about “What to expect from interoperability”;
  • Carlos Pedrotti, medical manager at the Telemedicine Center of Hospital Israelita Albert Einstein, who will address “Telemedicine in scale: how to ensure service quality?”;
  • Chao Lung Wen, chairman of the Brazilian Association of Telemedicine and Telehealth (ABTms) and associate professor at the University of São Paulo (USP), who will explain “Logistics telemedicine and integrated telehealth for 5.0 future health”; and
  • Victor Gadelha, neurologist and Head of Medical Innovation at Hospitais da Dasa, who will talk about “Artificial intelligence as base technology for future health.”

All registration vacancies have been filled in, which shows the importance of the debate and interest in discussing topics so relevant for the digital health ecosystem.

About the Global Summit Telemedicine & Digital Health APM

The largest and most relevant Latin America’s telemedicine and digital health event, lasting three days, the Global Summit APM, an initiative by the São Paulo Medical Association (APM), brings together domestic and international experts to debate trends that are transforming the health world. The agenda, focused on content experiences and business, includes topics on telemedicine, telehealth and digital health of interest for physicians, health professionals, institutions and health entities, industry, academy, government, among others. 

Physicians trained in artificial intelligence, big data and robotics who are remotely treating patients with the help of augmented reality, nanobots and other technological tools. A big change to the way of thinking and operating health care. In the last three years, during Covid-19 pandemic, there has been a significant increase in adoption of innovative technologies. However, organizations are going a step further to create more integrated and comprehensive approaches, points out the report “The Intelligent Health Ecosystem,” released by EY. According to the report, those changes have given an opportunity to build and develop an Intelligent Health Ecosystem. This ecosystem will provide better and custom medical assistance experiences to patients, anytime and anywhere.

“By combining disease management tools with predictive algorithms and real world data, companies are seeking together care and researches proactively,” says Pamela Spence, global Welfare and Health Sciences head at EY.

For the expert, revolution in health care is not only an opportunity, but also an urgent and essential need. “Our health models are not sustainable in the long term. Cost with health expenses keeps increasing because of the global growth of costly chronic diseases. Meanwhile, global health workforce will face an estimated deficit of 18 million professionals by 2030, a gap that will speed up the mandatory adoption of digital technologies,” she underscores.

Technological Advancements

Innovators in health sector are working on the integration of cloud computing, sensors, extended and virtual reality systems and fifth generation broad band in care provision models. As those technologies keep evolving and converging on health space, they are enabling the creation of a growing Internet of Medical Things (IoMT).

“The real effect of IoMT is to drive unprecedented growth in quantity and quality of available health data. We are already witnessing an exponential growth of health data, with billions of gigabytes of patient information generated inside and outside health systems every year,” says Pamela.

The report shows that, in an increasingly connected world, with growing amounts of data, as the number of data collection grows, the volume of data related to each individual also grows. To have an idea, even with an unequal technology distribution, each person on the planet generates, on average, more than 50 terabytes of data a year. Despite a small part of it is related to health data, up to 80% of health results revolve around non-clinical data.

According to Pamela Spence, artificial intelligence offers a means to connect, combine and question such data in a different way. “This capability artificial intelligence has to evolve fast helps us feel, perceive, learn, now, ponder, plan and act. This means that a combination of humans and machines offers routes to augment only human intelligence at unthinkable levels if we compare to what we have today.” The custom data cloud for each patient will be fed in a data layer that allows comparing patient information with individualized base lines and data from real world in cuts of comparable patients. “The system can start to plan better informed targeted interventions and learn from those interventions to continuously enhance service approaches for each patient.”

Transforming service

Each move promises a revolution in the way medical assistance will be operationalized in the future. This is seconded by German cardiologist, scientist and entrepreneur Andreas Keck, expert in health technologies and innovation, who attended the launch of the Global Summit Telemedicine & Digital Health 5th edition. The event, promoted by São Paulo Medical Association (APM), will be held this year November 20-22, its main topic being “Digital health for all.”

Keck is an international business consultant for health-oriented organizations and researcher of innovative digital technologies that are being used globally, in addition to founding many companies. Currently, he is involved in the research and creation of companies based on advanced artificial intelligence algorithms, working on sets of exclusive information, including genetic, clinical, laboratorial and electrophysiologic data.

According to the executive, Europe today is the region having greater active investments worldwide when it comes to digital therapies (DTx). This is a market that can reach a volume of 4 billion dollars by 2030. The increase of health costs, having as main driver the cost with adoption of efficient treatments, emerges as a motivator in this setting, as well as the prevalence of chronic diseases.

“There are many puzzle pieces, and new adhesion perspectives through digital health. Patients are increasingly using technologies that help manage their health, and as consumers they expect more holistic services, developed according to their needs. There is also change from treatment-centered care to patient-centered care. At the same time, reduction in hospitalization and increase of revenues are expected. All that in a setting with new technological approaches, like mHealth and IoT, and pursuit of treatment customization and incentive,” he explains.

Keck adds that, in parallel, by increasing adhesion and proper use of medicines may help industries in the pharmaceutical sector to recover the billions in revenue, reduce pressure in health sector, strengthen payment agreements based on performance and value, and generate new revenues through prescription apps.

Other technologies are also supporting this process. As with digital assistants and clinical decision support systems, in addition to artificial intelligence and use of algorithms to overcome different challenges and analyze medical records data, stressing the need of combining insights and artificial intelligence (AI) with deep knowledge of medical professionals.

Power of data

How can innovation use the power of data to deliver value-based care? For Pamela Spence, at EY, organizations have the tools to offer a better custom health experience, but the ecosystem needs to help build such future. “The expanding universe of sensors and the internet of medical things, the unprecedented boom of health data and the increasingly power of Artificial Intelligence (AI) to turn this data into insights are now a reality. If all potential of those and many other technologies is unlocked, we’ll see a health assistance model that is unrecognizable today,” explains the executive, citing the report “How you can jumpstart innovation to unlock the power for data to deliver value-based care.”

According to the executive, in spite of the huge potential of this vision, to date the industry has barely progressed in the “analogic” health system journey, by means of digitized and connected care, to the truly intelligent future health system, the intelligent health ecosystem. “In this ecosystem approach, digital innovations will become more than autonomous isolated solutions, connecting to a more comprehensive and powerful data-based service system and provided by technology.” As for Luciane Infanti, associate and leader at strategic consulting firm EY-Parthenon, South America, one of the health ecosystem journeys is to take out disease from the center of work and replace it with care. “With new technologies, telehealth and the challenge of implementing open health,” she assures.

Value-Based Care

Value-Based Health Care (VBHC) benefits have been broadly recognized in the last decade, but what we discuss now is how the model can contribute to investment and innovation journey. “Although organizations have launched a wide variety of pilot programs with new technologies in the last years, these programs need to reach the scale and level of interoperability that may have revolutionary implications.”

For Pamela, the future will keep up with the increase of virtual hospitals that offer comprehensive, remote and specialized support, though highly customizable and even predictive. “As the intelligent health ecosystem evolves, we’ll go even further and we’ll see the birth of remote specialized services at large scale, where physicians will effectively manage a big number of patients remotely through data and technology.”

What is expected is that VBHC will simplify operational models and will introduce efficiency and efficacy through the capacity of customizing treatments. “Today, much of the health budget is misdirected or wasted because we have little data to predict which interventions will help patients. Custom service is not a luxury, but an essential step to expand access to and equity in health,” says Pamela Spence.

The disruption called 5G

The study “Reimagining Industry Futures,” developed by EY, shows that pandemic has placed 5G at the top of priorities of the global health ecosystem. Applications such as virtual patient monitoring and delivery of personal care have gained importance.

Luciane Infanti notes that the arrival of 5G technology represents the beginning of an innovation journey that may bring great gains to all stakeholders, as the health logics will change entirely with the access to real-time information and more precise monitoring of the population. To date, a health problem had to appear first in the patient to start a diagnosis and then start the treatment. But the state-of-the-art technology may anticipate that process and ensure more efficient outcomes.”

José Ronaldo Rocha, associate at EY and consulting leader for Tecnologia, Mídia & Entretenimento e Telecomunicações, South America, stresses that 5G expansion and opportunities for use of the Internet of Things, Artificial Intelligence, wearables and telemedicine tools allow for a health ecosystem that uses real-time data to detect eventual health matters still in their early stages.

The first gains are associated with the most sophisticated spectrum of health services, in the form of remote surgeries, connected ambulances and hospitals. These solutions take advantage of 5G low latency and connection capacity at big centers. “But it’s a question of time for countless applications become a reality, delivering an intense transformation in health models and practices,” says Luciane.

According to experts, the first transformation layer is associated with precision care. Comprehension of patient habits and behaviors, from automated technologies and equipment, makes data collection and analysis less dependent on engagement tools and more on connectivity. Real-time qualified information is the greatest benefit of that approach, so people who are not expert in health have no need to enter data. “This represents a radical change in the way that health ecosystem monitors patients and addresses information. Rather than rely on the patient memory or their availability with follow-up equipment and systems, the ecosystem starts receiving actual real-time information.”

This data collection capacity takes to the second health transformation layer: the patient journey. 5G technology breaks the traditional symptom/diagnosis/treatment cycle and allows to service more people at a moment prior to this journey, where the likelihood of treatment success is much greater. Information collection prior to onset of symptoms increases treatment assertiveness at lower costs.

The third dimension of health transformation is monitored chronic diseases and care. Connectivity advancements create conditions for wider remote assistance and less use of hospital beds. This change leads to significant impact on health public and private strategies and treatments, adding more value to people quality of life.

“The technology will improve preventive health efficacy, whose efficiency is bound to continuous follow-up. And this monitoring relies on patient engagement, made easier by 5G through input of reliable data in real time, to bring even more precision and efficiency to treatments,” the experts conclude.

Source: Cover story of journal Revista Medicina S/A 22nd edition.

Global Summit Telemedicine & Digital Health APM – the most relevant Latin America’s telemedicine and digital health meeting, – will have its 5th edition held on November 20-22, at Frei Caneca Convention Center, in São Paulo, having as main topic “Digital health for all.”

Promoted by São Paulo Medical Association (APM), the Global Summit APM 2023 edition will again bring together key players in the sector to debate the present and future of telemedicine, telehealth and digital health in Brazil and worldwide. The estimate is to gather 1,500 congress participants. “Our challenge is to bring the benefits of telemedicine, digital health, and telehealth to all, based on scientific and real-life evidence, and find effective solutions to problems and better clinical outcomes,” explains neurologist Jefferson Gomes Fernandes, Global Summit chairman.

Source: Opinion Jovem Pan > Commentators > Jaqueline Falcão > Shorts

During the launch of Global Summit Telemedicine & Digital Health APM 5th edition, Andreas Keck shared all his experience in consultancy and solution development for big companies worldwide and highlighted the points to be observed when it comes to driving Digital Health strategy development and products.

German cardiologist, scientist and entrepreneur Andreas Keck, expert in Health technologies and innovation, was in Brazil last week to attend the launch of the Global Summit Telemedicine & Digital Health APM 5th edition. The event, promoted by São Paulo Medical Association (APM), will be held this year November 20-22, at the Frei Caneca Convention Center, its main topic being “Digital health for all.”

Keck is an international business consultant for health-oriented organizations and researcher of innovative digital technologies that are being used globally, in addition to founding many companies. After working as interventional cardiologist, he joined the Boston Consulting Group and became an associate at SYTE (Strategy Institute for Digital Health) – Digital Health global institution that supports pharmaceutical, medical technology and insurance companies for outlining Digital Health strategies.

Currently, he is involved in the research and creation of companies based on advanced artificial intelligence algorithms, working on sets of exclusive information, including genetic, clinical, laboratorial and electrophysiologic data. And was exactly from a perspective on all this that the executive brought to his explanation, whose main topic was “Navigating Healthcare systems: How Digital Health is Transforming Patient Care and Business Models.”

The need of understanding the profile of medical professionals, their concerns and the relationship with the adoption of technology is, according to him, a starting point when talking about Digital Health. Differences in value understanding and perception vary as per “persona.”  There are today five different personas in this public: managers, business developers, scientists, sceptics and enthusiasts.

“For example, we can say that only enthusiasts are open to try the full potential of Digital Health. After all, these are people whose main goal is to use disruptive technologies whenever possible, they are fascinated by new technological offerings and curious to know how they can be useful. That is, they adopt all features that seem to have a positive impact on the work and medical approach. The sceptics only adopt technologies that help them abide by the law,” he explains

The current moment of Digital Health worldwide was also a point observed. Europe today is the region having greater active investments when it comes to digital therapies (DTx). A market that can reach a volume of 4 billion dollars by 2030. The increase of Health cost, having as main driver the cost with adoption of efficient treatments, emerges as a motivator in this setting, as well as the prevalence of chronic diseases.

He highlights that the moment is ideal for Digital Health worldwide, especially for adhesion to medication, being extremely important to not only meet expectations and improve patient experience, but also meet their needs in continuous evolution.

“There are many puzzle pieces, and new adhesion perspectives through Digital Health. Patients are increasingly using technologies that help manage their Health, and as consumers they expect more holistic services, developed according to their needs. There is also change from treatment-centered care to patient-centered care. At the same time, reduction in hospitalization and increase of revenues are expected. All that in a setting with new technological approaches, like mHealth and IoT, and pursuit of treatment customization and incentive,” he explains.

Keck adds that, in parallel, by increasing adhesion and proper use of medicines may help reduce pressure in Health sector and generate new revenues through prescription apps.

Other technologies that may help in this process were also detailed. Such as the case of digital assistants and clinical decision support systems. In addition to artificial intelligence and use of algorithms to overcome different challenges and analyze medical records data, stressing the need of combining insights and artificial intelligence (AI) with deep knowledge of medical professionals.

“For pulling up a huge volume of data stored in electronic medical reports, AI solutions increase efficiency and effectiveness of Health delivery. This may be used for predictive models regarding patient results, such as chances of readmission or development of specific conditions, clinical decision-making, whether in diagnostics or treatment or risk stratification for development of certain medical conditions, this allows anticipated interventions,” he adds.

From a business standpoint, companies need to consider the huge impact that AI and other technologies have on the performance of their strategies. This includes partnerships between Digital Health providers, startups, industry, hospitals and clinics. According to him, to understand the revenue flow between all partners and stakeholders is key in the process to become a leader in Digital Health.

For that, it should be considered a wide view on new technologies and trends, the market itself and competitors, as well as have clear processes, available assets and an innovation pipeline that considers financial impacts. In addition to innovation, be competitive and have capability to quickly develop and implement solutions that are superior to the competitors’ is crucial, as well as to know their strengths and weaknesses.

“A competitive and innovative product has to hit the market before competitors. A point of attention is that medical software regulation may be slow. Hence, considering a platform approach helps speed up product development, and also invest in acquisitions and partnerships with other companies,” he concludes.

Photos: Marina Bustos

About the Global Summit Telemedicine & Digital Health APM

The largest and most relevant Latin America’s Telemedicine and Digital Health meeting, lasting three days, the Global Summit APM, an initiative by the São Paulo Medical Association (APM), which brings together domestic and international experts to debate trends that are transforming the Health world. The agenda, focused on content experiences and business, includes topics in Telemedicine and Digital Health of interest for physicians, health professionals, institutions and Health entities, industry, academy and government, among others.

About São Paulo Medical Association

Representing physicians since 1930, the São Paulo Medical Association is present across the state of São Paulo through its 76 Regional Branches. Besides contributing to the drafting of Health and medical assistance qualification policies, APM makes efforts to value physicians in public and private health systems. It promotes various continued medical education activities, such as scientific events and APM’s Higher Education Institute (IESAPM), and provides services and benefits to members and society, including the Residencial APM and Hotel Fazenda APM.

The Global Summit Telemedicine & Digital Health APM fifth edition kicked off. This year, the largest Telemedicine & Digital Health event will be held on November 20, 21 and 22 at Frei Caneca Convention Center. The venue was also the stage for the commercial launch of São Paulo Medical Association event, last Thursday, March 2.

Opening the solemnity, APM chairman, José Luiz Gomes do Amaral, reminded that even facing the challenges imposed by Covid-19 pandemic and its consequent social isolation, the Global Summit could bravely withstand, taking advantage of lessons learned from a period of so many uncertainties to evolve and improve.

“The event was conceived by the São Paulo Medical Association and firstly driven by a series of debates aimed at Telemedicine. I believe that in these last four years, we could recover much of the time wasted in the last decades. At our Higher Education Institute, we also have a series of qualification and training programs for professionals in the fields of Telemedicine and Telehealth; therefore, we are deeply involved in this process,” stated Amaral.

The first four Global Summit Telemedicine & Digital Health editions amounted to 558 speakers, 325 hours of content, 63 participating countries, 167 support brands and more than 5,900 congress participants. As Digital Health is a market trend in the upcoming years, according to company Statista – focused on analysis of sector information – revenue is expected to increase 10.8% in the next four years, aiming a share of about 4.71 billion dollars.

Congress chairman, Jefferson Gomes Fernandes, reminded that each previous edition faced great challenges. The event, which has already been held on-site, online and hybrid format, stands out for its high relevance, as discussion around Digital Health is of wide coverage and has been evolving exponentially, especially within the Covid-19 pandemic context.

The segment brings great benefits to the population and Health systems – whether public or private – and it is vital that knowledge and practice evolve continuously. Thus, the Global Summit is an opportunity to share knowledge, experiences and insights, seeking new alternatives for Health care.

“We kept the main topic of last year, which is Digital Health for all. A trend we are clearly seeing, and which the pandemic accentuated, is that people prefer to be taken care of at their homes. I think this topic is challenging, we’re working to bring the public system into the Global Summit. Last year we had the presence of the Ministry of Health and some of its Secretariats, and this year we want to extend that presence. The event proposes to be a space not only to generate advancements from knowledge and practice standpoint, but also business,” explained Fernandes.

Continued development

Next, one of the international speakers already confirmed for this fifth edition, German cardiologist Andreas Keck – professional with vast experience in Digital Health and creator of the Strategy Institute for Digital Health (SYTE), which for years has been operating in business aimed at research and professional qualification in the field – presented an overview. For him, it is crucial that people can perceive how far Digital Health has come.

According to the expert, physicians can be split into five categories within Digital Health scope: managers, business developers, scientists, sceptics and enthusiasts – being this the only one that can completely get into the field context as a whole. As professionals have different goals and ways of utilizing Digital Health, it is necessary to start incorporating the technology in their routines in a simplified manner.

One of those possibilities is to develop applications that patients can use comprehensively, entering symptoms, scoring pain scales and providing an overall description of their conditions – so that the physician may analyze each situation and have a general view, talking then to patients and find a way to treat them. The problem is more application more data to be handled by the physician.

“In Europe alone, investments in that field will go from 500 million euros, in 2020, to 4 billion by 2030, this represents a steady growth of 35%. Besides, Telemedicine is so necessary in Europe, because the population is increasingly getting older, in addition to lack of physicians and nurses. If we stop to think, European physicians are today reaching their 50’s,” he explained.

According to Keck, there are two manners to cope with Digital Health context, through innovation or competition: “If the focus is innovation, a different structure from others is mandatory. If a competitive leadership is desired, as with most companies, it’s mandatory to know l their competitors really well, their structures and weaknesses, and communication must be the key for all. This is easy to understand, but not easy to interpret. I look forward to seeing you all at the Global Summit in November,” he concluded.

Text: Julia Rohrer
Photos: Marina Bustos